When the current smartwatch wave started, only dedicated mobile companies like Pebble and LG were creating hardware. Now traditional analog watch companies are getting in on the fun, too, and the latest to do so is Michael Kors.

Michael Kors today announced its entry intro the smartwatch game, the Access. The Michael Kors Access will be available in two versions — a “glamorous” women’s model and a “sporty” men’s version — and it’ll offer interchangeable straps and a round display with a flat tire design. The Access will be powered by Android Wear and will offer exclusive Michael Kors watch faces.

Most of the spec details of the Michael Kors Access are still unknown, but we do know that the device will launch in stores and online this fall for $395.

Michael Kors may not be the first analog watch maker to jump into the smartwatch game, but this is still a big get for Android Wear. Many of the other analog watch makers that’ve adopted Android Wear have been just that, watch makers, but Kors is a well-established fashion brand that offers more than watches. With the Access, Android Wear is getting more love from the fashion world.