Alongside the unveiling of the Apple iPhone 6 and 6 Plus yesterday came another (completely expected) announcement: the Apple Watch, or as many of us had been incorrectly calling it the past couple of months, the “iWatch” (which I think would have sounded better, but that’s just me). While the Apple Watch might have been something we were wholeheartedly expecting given how much the smartwatch market has grown over the past couple of years, the actual Apple Watch itself was, perhaps, not something we all were expecting so much.

Personally, I think I had set my sights a little too high because I don’t find the Apple Watch necessarily any more or less worthy than other smartwatches on the market.

There’s still a lot to figure out when it comes to the deets of the Apple Watch, such as battery life, storage, and screen size. What we do know is what the Apple Watch looks like and what features Apple hopes make their smartwatch stand out from the rest, so we’ll work with that for this article.

First of all, I both like and dislike the design. I like it because there isn’t one solid design for them. You can change bands and colors as you please, and there are 11 different (digital) watchfaces to choose from. I dislike the fact that it’s the same square form that we see on most smartwatches, but I suppose making it round wouldn’t really make it that much different at this point, either. I was really hoping for a Galaxy Gear Fit type band, but it is what it is.

One thing that the Apple Watch does well, as with most Apple products, is make all of those Apple-y features you love work with each device, and the Apple Watch is no different. Passbook? Yep. Apple TV? Yes! Siri? Of course. Apple Pay? You bet your bottom dollar, it does. Of course, it just wouldn’t be a good smartwatch if it didn’t feature a myriad of health-related functions like a heart monitor, exercise reminders, and a friendly reminder to make sure you don’t sit down for too long (sedentary lifestyles: the silent killer). You can also listen to music, browse photos, check notifications and perform other typical functions.

And, as expected, the Apple Watch will only pair with the iPhone - and only iPhones 5 and above, at that. It’s hard to tell whether this is a good move for Apple at this point in time, but if nothing else it would have been more of a surprise if the Apple Watch worked with anything else given how Apple-centric the device is.

Really, at the moment, that’s about all there is to know about the Apple Watch. That, and it will cost you $350 to get you one. That’s a lot of money for a product that really isn’t that revolutionary or different. The Apple Watch might do some things that other smartwatches don’t (like work with native, popular Apple apps) but considering the people buying these watches have already purchased other Apple products you’d think they’d be a little more lenient on the price tag, no? (No, that's silly.)

I suppose the decision to purchase an Apple Watch, and whether it’s worth the money or not, really boils down to how often you plan on using native Apple apps. If you use them so often that it’s an absolute hassle to get your phone out to book flights, make payments, change the channel on your Apple TV or check your health apps then I could see where the pros might outweigh the cons. Otherwise, you could probably have just as much luck with any other smartwatch out there that comes at a cheaper price.

There will be more to discuss on the Apple Watch once more intricate details (especially battery life), but until then these are my initial thoughts on the device: it’s nice that Apple has one, but the price tag isn’t necessarily justified, in my opinion.

Images via Apple