After their original tease nearly two weeks ago, BLU Products today took the wraps off of their new flagship, the Pure XR.

The BLU Pure XR is now official, and it’s available from Amazon and Best Buy for $299.99. It’s available in grey and gold color options, with the former having a black front and the latter sporting a white front.

In exchange for your hard-earned dollars, you’ll get a Pure XR with a 5.5-inch 1920x1080 Super AMOLED display and a feature called "Advanced 3D Touch," which you can use to select, preview, and open items. This feature sounds similar to the 3D Touch feature offered by Apple on the iPhone 6s and 6s Plus.  There’s an 8-megapixel camera with wide angle lens above that display and a fingerprint scanner below it. Around on the back of the Pure XR is a 16-megapixel camera with LED flash, laser focus, and phase detection autofocus.

Inside of the Pure XR is an octa-core MediaTek Helio P10 processor with 4GB of RAM and a non-removable 3000mAh battery. BLU is also throwing in a quick charger so that you can juice that battery up in a hurry. There’s 64GB of storage included, and you can add more using a microSD card. The Pure XR runs Android 6.0 Marshmallow out of the box.

When it comes to wireless connectivity, the Pure XR comes unlocked and includes support for LTE bands 2, 4, and 7. That means that it’ll work on AT&T and T-Mobile in the U.S., though you will be missing out on T-Mobile’s Extended Range LTE (band 12), which offers improved coverage distance and building penetration compared to T-Mobile’s other LTE coverage.

The Pure XR is one of highest-specced Android phones that we’ve seen from BLU, and with its $299 price tag, it’s entering the affordable flagship market that’s already occupied by devices like the OnePlus 3 and Alcatel Idol 4S. So if you’re in the market for an affordable smartphone, the BLU Pure XR may be worth a look.