This is what you get when you stock a wall with 1,000 handsets and orchestrate a symphonic ode to mobile phones. European carrier Vodafone NZ’s grab at viral video is almost too clever for its own good. (Way to highlight the limited audio on cell phones, guys.) Still, I admire its ambition and the sheer brain power required to make this happen. And, given the 100,000+ views, maybe it’s working. But the question is: Would it make you want to sign on the dotted line? 

For the “making of” vids, click for Part 1 and Part 2. (I actually find these more compelling than the final product.)