After announcing its Accelerated Mobile Pages project late in 2015, Google earlier this year began showing the fast-loading AMPed pages in the “Top stories” section of mobile search results. Now those AMPed pages will start showing up in even more search results.
Google says that starting today, it’ll be expanding AMP support across all of the mobile search results page rather than keeping it limited to the “Top stories” section. With this expanded support, you’ll see the AMP logo on pages as you scroll through your search results. Tapping on an AMPed result will quickly load up the page.
Google points out that this is not a search ranking change for sites, so publishers needn’t worry about that.
Web pages that are AMPed load an average of four times faster and use 10 times less data than non-AMP pages, so they’re very appealing for mobile users, especially those on tiered data plans. Now we’re going to see even more AMPed pages as the feature makes its way into regular search results, which is good news for folks that use Google Search on their phones with any regularity.
To see Google’s AMP feature in action right now, go right here.