Smartphones and tablets are great for checking Twitter, playing games, and other time-killing activities, but they can also be good educational tools for kids. Sometimes it can be a little difficult to find apps that are appropriate for kids, but Google is aiming to make that process easier on Android.
Designed for Families is a new program that will let developers designate their Android apps as kid-friendly and make it easier for parents to find apps that are appropriate for their children. Developers can designate their app as being family-friendly and then a Google team will evaluate it to make sure that it meets the Designed for Families requirements, which include an Everyone or Everyone 10+ rating, ads that are appropriate for children, disclosure of the app’s interactive elements (like sharing information and location with others), and a lack of Google+ Sign-In and Google Play game services.
Google says that it’s family-focused Google Play experience will roll out in the coming weeks. We’ve already seen Google begin to focus on offering a kid-friendly experience with apps like YouTube Kids, and now it’s continuing that family-focused efforts with this Google Play section that’s dedicated to kid-friendly apps. This seems like a nice initiative for both Google and developers: the former because it gets Google some cred with parents, and the latter because it can help developers of kid-friendly apps to get their apps to stand out.