The company, which shares the name of their flagship product, is garnering all kinds of recognition (and funding) for their revolutionary approach to mobile phone design. In the photo below, the device in the middle represents the actual phone/music player, which can be mounted as a 2 GB Mass Storage Device. It slides in and out of jackets, which can simply spiff the device up or provide additional functionality. A video of the modular gadget in action (dressed and undressed) can be viewed here. Pretty slick.
The jackets will be available Q2, but not in the States.