Just as RIM promised at the end of November 2012, its BlackBerry App World storefront has been rebranded to BlackBerry World. The company today announced on its Inside BlackBerry blog that the change is now officially live on the web version of its store, with the new name making its way to PlayBook tablets and BlackBerry smartphones over the coming weeks. The name change reflects the fact that BlackBerry World will be hosting music and video as well as apps and is also a part of RIM's big transition to BlackBerry 10. 

Users on competing platforms like Android and iOS already have music and video content available to them on their mobile devices, so it's good to see that BlackBerry fans will soon be getting  similar content offered to them through BlackBerry World. There isn't any music or video available quite yet, but the BlackBerry World name change has gone live for the storefront in the U.S. It's also worth noting that RIM already has a BlackBerry World conference, which it used to show off BlackBerry 10 last year. The company isn't saying exactly what its plans are for that show, but RIM does promise to share more details soon. Until then, you can peruse the newly-renamed BlackBerry World by hitting up the link below.

UPDATE: RIM has announced that its BlackBerry World conference will now be known as BlackBerry Live, with the 2013 edition taking place on May 14-16 in Orlando. That just so happens to be around the same time thatt Google will be hosting its I/O conference, which will take place on May 15-17.

Via Inside BlackBerry, BlackBerry World