NEW YORK, Feb. 5 /PRNewswire/ -- AT&T's wireless unit, formerly Cingular Wireless, announced today that it will once again be providing full, same-day coverage of Mercedes-Benz Fashion Week on its cell phones. During Mercedes- Benz Fashion Week in New York (February 2-9, 2007) top designers from America and around the world will show off their 2007 fall runway collections to buyers, celebrities, and members of the media. AT&T will feature exclusive video coverage of all the shows under the tents at Bryant Park as well as offer customers access to back stage reports, celebrity parties and more.
"Mercedes-Benz Fashion Week is one of the most celebrated and attended events of the year among the 'who's who' of the fashion world. Now our wireless customers can enjoy a sneak peak of the latest designer creations and fashion trends for the upcoming fall season long before anyone else -- just like the chic elite. It's the next best thing to being there," said David Garver, executive director, Segment Marketing and Sponsorships, AT&T.
"The Daily Front Row," published by global sports, entertainment and media company IMG, is providing customers of AT&T's wireless unit with an inside look into Mercedes-Benz Fashion Week. From their cell phones, customers will enjoy exclusive, up-to-the-minute access to designer shows, models, elite parties and news on the latest fashion trends, including:
In addition to Mercedes-Benz Fashion Week content, AT&T's wireless unit's relationship with IMG Fashion gives its customers access to a year-long series of fashion events, including FashionWeekLive -- which, for the first time, will bring the energy and style of Mercedes-Benz Fashion Week to Houston, Dallas, Chicago and San Francisco throughout March. Supermodels Naomi Campbell and Gemma Ward along with other internationally recognized faces will model the collections of America's leading designers. Video footage captured from these four events will be available through Cingular Video.
How To Access "The Daily Front Row"
AT&T wireless customers can access the "The Daily Front Row" from their cell phones in three simple steps:
1) Choose the MEdia Net option on your phone's main menu
2) Click on Entertainment
3) Click on Fashion
3G customers also can access the "The Daily Front Row" from their wireless handsets with three simple steps as well:
1) Choose the Cingular Video option on your phone's main menu
2) Click on Entertainment
3) Click on Fashion
Mercedes-Benz Fashion Week content will be available beginning February 2.
PricingTo access Cingular Video content, consumers need to purchase a 3G phone and sign up for the $19.99 MEdia Net Unlimited package. For more information on this package or other MEdia Bundles for additional cost savings when using other Cingular devices, check cingular.com/media.
Designer wallpaper sketches from Tracy Reese and Jenni Kayne are available for download for $1.99 each.
