For a couple years now, Instagram has shown a "You're all caught up!" message when you've seen all of the new posts in your feed. Now when you reach the end of your feed, Instagram will have even more posts to show you.
Instagram is now rolling out a Suggested Posts feature that'll show photos and videos it thinks you'll be interested in. This section will only appear after you've seen all the most recent posts from accounts that you follow.
These suggestions are based on posts from accounts that are like the ones your follow and posts similar to the ones that you like or save.
You'll also see ads in the Suggested Posts section, reports TechCrunch.
As for why it's deploying Suggested Posts, Instagram says that some users may reach the end of their feed but still want more new stuff to look at.
"Our goal is to make it clear when you’re all caught up so you can decide how you want to best use your time," said Robby Stein, Instagram's director of product. "We see people continuing to seek out more posts they’re interested in after catching up with their feeds, so we wanted to learn from that and make it easier to go a little deeper for those who choose to do so."
Suggested Posts could help you find more interesting accounts to follow without you having to do anything more than just scrolling through your feed. If you get a Suggested Post that you're not interested in, you can tap the three-dot icon above the post and then tap "Not interested".
Instagram says that you can't hide Suggested Posts, but you can tap on "View Older Posts" to see previous posts from the accounts that you follow.