Right now there are three big mobile payments services that want to be the way we pay for goods with our phones: Apple Pay, Android Pay, and Samsung Pay. However, some trademark applications suggest that that number could grow to four.
It’s been discovered that LG applied for the trademark to the name “GPAY” in both the US and South Korea at the end of September. The US trademark application doesn’t really shed much more light on LG’s plans, but according to ETNews, an LG executive recently said that his company is prepping a payment service.
Whether or not LG will actually launch its own payment service called GPAY is still up in the air. After all, just because a company applies for a trademark doesn’t mean that it’s going to use it. We’ve seen the Life’s Good crew offer its own spin on existing services in the past, though, like with its LG Gate enterprise security suite. If LG does go forward with GPAY, it’ll be interesting to see what the company does to differentiate it from Android Pay and Samsung Pay.