Samsung today released its Q2 2015 results, and the company said that its earnings improvements were “quite marginal” as a result of “low smartphone shipments.” Samsung has a plan to prevent that from happening again, though.
Samsung says that its IT & Mobile Communications Division is likely going to face “a difficult business environment”, but that it plans to keep sales of its high-end products up by “adjusting the price of the Galaxy S6 and S6 edge” and also debuting “new premium smartphones models.” Samsung also plans to introduce new mid-range and low-end devices.
While the Galaxy S6 and Galaxy S6 edge have gotten a pretty positive reception, it appears that Samsung isn’t experiencing as much success as you might expect given the praise that the phones have gotten. The smartphone business is getting tough for many manufacturers, and even a big name like Samsung isn’t immune to it.
It’s likely that the “new premium smartphone models” are the Galaxy Note 5 and Galaxy S6 edge+ that are expected to debut at Samsung’s August 13 event, but one thing that we don’t know is how Samsung will adjust the price of the standard GS6 and GS6 edge. The two phones aren’t exactly overprice right now, so it’ll be interesting to see what Samsung does with their prices in the near future.
