The Samsung Galaxy S9 and Galaxy S9+ will soon come with a few more preinstalled apps than they previously did.
Verizon subsidiary Oath Inc. has struck a deal with Samsung to preinstall four of its apps on the Galaxy S9 and S9+. These include Oath's Newsroom app, Yahoo Sports, Yahoo Finance, and the Go90 mobile video app.
The deal will also let advertisers place "native ads", which are ads that blend in with other content, inside of the Oath apps that are on Samsung's Galaxy S9 and S9+. Samsung and Oath will share the ad revenue.
“The amount of content consumption on phones is continuing to skyrocket and I think brands and consumers want more high quality content,” said Oath CEO Tim Armstrong. "“This gets ads one step closer to being direct to consumer. You can’t be more direct than being on the mobile phone home screen and app environment.”
The goal of this deal is to get Oath content and its partners' ads in front of consumers who are watching more video on their smartphones rather than on their TVs. While some people will avoid these preinstalled apps because they know that they're bloatware, other consumers that are just curious about them may check them out, exposing them to the ads and content that are inside.
