Samsung has its own digital assistant and app store that it loads onto its Galaxy devices alongside Google's Assistant and Play Store. However, Samsung may soon place more focus on Google's apps than its own.
Google and Samsung are reportedly negotiating a deal to give Google products more prominence on Samsung phones. Specificially, Bloomberg says that the deal would promote Google Assistant and the Play Store on Samsung's devices.
The goal of this deal for Google would be to get more daily access to Samsung users. And while Samsung's own Bixby assistant and Galaxy Apps store would be less integrated in its phones, the deal could give Samsung a nice chunk of revenue when times are tough during the coronavirus pandemic.
"Like all Android device makers, Samsung is free to create its own app store and digital assistant," Google said in response to this report. "That’s one of the great features of the Android platform. And while we regularly talk with partners about ways to improve the user experience, we have no plans to change that."
Meanwhile, Samsung responded by saying that it "remains committed to our own ecosystem and services" but also that it "closely works with Google and other partners to offer the best mobile experiences for our users."
Samsung Galaxy users can already use the Google Assistant and Play Store on their devices without too much trouble. However, some folks may not know how to do that while others may just use Samsung's apps without caring to use Google's instead. Because Samsung is such a huge player in the smartphone market, having shipped 58 million phones in the first quarter of 2020, getting more prominence for the Google Assistant and Play Store on those phones could be big for Google.