Looks like the rumors of an impending Milk Music shutdown were true.
Samsung has announced that it’s ending its Milk Music service in the U.S. on Sept. 22. In its statement, Samsung explains that it’s decided to partner with other music services and integrate existing music services into its Galaxy devices.
Samsung’s statement on the shutdown of Milk Music is as follows:
"We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers."
A previous report suggested that Samsung was killing off Milk Music because it wasn’t getting the kind of returns that it wanted from the service. While that’s still unconfirmed, it’s certainly possible. Milk Music was only available on Samsung’s Galaxy phones, and when combined with the fact that it was going up against more established services like Spotify and Pandora, Samsung’s Milk Music had a tough hill to climb to become successful.
Did you ever use Samsung’s Milk Music?