So maybe the HTC One M9 never got a major redesign. That was kind of disappointing to a lot of people. We’ve come to expect huge changes every year to smartphones in order to keep us interested, but for the HTC One M9 you’ll have to look deeper than the surface to find the biggest changes from last year’s model, the HTC One M8. Compared to the changes made to the Samsung Galaxy S6 this year, I thought that the HTC One M9 lacked that “wow” factor for a lot of people – not because it didn’t look good, but simply because we have already seen the design.

As it turns out, I didn’t let HTC finish. Maybe there isn’t a lot of “wow” factor in the One M9’s design this year, but their new Uh-Oh Protection program more than makes up for it. Instead of winning us over with a new design, they want to win us over with confidence and longevity in their product – and the way they’ve gone about it just might do the trick.

It’s important to note that this is basically a limited-time offer; the program officially starts on March 25 for new HTC One M8 purchases, and the program officially starts on April 10, and enrollment is open for new HTC One M8 or M9 purchases through August 31. No information on if this will be a yearly thing or what, but that’s what we know for now.

Limited time offer or not, though, the Uh-Oh Program is still impressive. What’s admirable about Uh-Oh Protection is that HTC takes the standard one-year manufacturer’s warranty and massively tweaks it for the benefit of the customer. HTC One M9 owners, and some HTC One M8 owners, will have one year’s worth of protection. If your phone breaks, receives water damage, or even if you change carriers, HTC will give you one free replacement with no questions asked. All you have to do is send them your broken device.

But keep in mind it is just one free replacement, so purposely crushing your phone just because your bro HTC has your back probably isn’t a good idea. This also does not over lost or stolen devices, unfortunately, but most major carriers typically provide additional phone insurance for this type of situation.

Uh-Oh Protection doesn’t stop there, though. Say you don’t end up obliterating your phone or switching carriers within that year of protection. You won’t completely miss out, because HTC will offer you $100 (no trade-in required) towards the purchase of a new HTC One device in the future. If you decide to get a new HTC One product, you can also sell your old HTC One for even more money towards the purchase of a new one. That’s potential for a seriously cheap new flagship smartphone in the future.

So, in short, HTC wants to keep your as their customer for the long-haul, and that’s awesome considering how often carriers and manufacturers don’t seem to care about customers past the initial purchase of a device. Uh-Oh is a much needed diamond in the rough.

Uh-Oh really is a convincing program to entice users to go with HTC. The One M9 (and the M8) are both great phones with some steep prices, so knowing that you can get yours replaced for free is a really good deal. In fact, I would have to say that between HTC’s Uh-Oh and Samsung’s most recent design changes, I personally would rather go with HTC at this point. I hope that more manufacturers are encouraged to do similar programs, because what HTC is doing is the bee’s knees.