Just a week after new BlackBerry CEO John Chen issued an open statement to reassure users that the device maker is still very much alive, Chen today reached out to the enterprise crowd to put its concerns at ease as well. In an open letter posted to BlackBerry's business blog, the CEO says that the reports of his company's death "have been greatly exaggerated," going on to remind readers of Fairfax Financial's recent $1 billion investment.
Chen goes on to explain that BlackBerry will be returning to its roots to focus on four specific areas of its business: phones, Enterprise Mobility Management, cross-platform messaging and embedded systems. When it comes to device management, Chen says that BlackBerry is "in the game for the long term" and that his firm's security solutions support more than just BlackBerry hardware. The exec wraps up his open letter by assuring the reader that he's "confident" in BlackBerry's future in the enterprise, in its technology and its ability to adapt to the changing market.
Overall Chen's letter is meant to reassure BlackBerry's enterprise customers that even though its hit a few bumps in the road recently, it's still alive and it has a plan on how to return to its former glory. That includes focusing on the businesses that it used to be synonymous with, such as hardware, enterprise security and messaging. Whether or not BlackBerry and John Chen will find success remains to be seen, but the company formerly known as RIM knows that it's got to assuage any fears that its existing customers might have if it wants to survive. You can judge for yourself how well BlackBerry is doing that by reading Chen's open letter, which is available at the link below.
