Sure, lots of tech companies like to talk up their products and proclaim that they've got the fastest this or the most power efficient that, but how many of those firms really take the time to support those claims? Qualcomm has decided to do just that, creating the video you see below to showcase how little energy its new S4 Snapdragon processors require to run. And they did it with a bug circus! Yeah, you read that right. Bug circus. I don't want to ruin the video for you by going into detail about it, but I'll just say that "Praying mantis riding a unicycle" is now at the top of my holiday wish list.

It's always good to see a company using unique methods to promote their products, and I'm sure that Qualcomm had as much fun making this clip as you're going to have watching it. That is, unless you're afraid of bugs, in which case you may be frightened to see several insects taking part in circus acts. Anyone without entomophobia, though, should be sure to check out the full minute and a half clip below.