Despite the fact that the white iPhone 4 was officially announced in June of last year, we've managed to make it all the way to the middle of April 2011 without the device actually launching. That may finally change soon, though, as "three people familiar with the matter" have told Bloomberg Businessweek that Apple will begin selling the white iPhone 4 sometime "in the next few weeks," with one source going so far as to say that we can expect the phone before April is over. The report also claims that both AT&T and Verizon will be offering the frosty iPhone.

It's kind of crazy that it's taken 10 months for the white iPhone 4 to finally come to market, but I'll just be glad to finally see the thing launch. Many have wondered why Apple would even bother launching a white iPhone 4 anymore but, with the rumors that the iPhone 5 may not be unveiled until September, the albino handset may be enough to tide everyone over until later this year.

Via Bloomberg Businessweek