Here's how not to stay in the good graces of one of the guy who heads up perhaps the most secretive company in the entire tech world. Oh, and apparently Apple is launching a tablet computer tomorrow that will be based on iPhone OS.
McGraw Hill CEO Terry McGraw went on CNBC and opened his mouth about the Apple tablet that's launching tomorrow. While it's no secret to anyone who follows tech that Apple's going to unveil some new product that they're all excited about, and that that product is almost assuredly going to be a tablet computer, it's also no secret that Apple goes to insanely extreme lengths to keep their secrets secret until their good and ready to unveil them in very carefully orchestrated settings. Like closed media events held in theaters that have been prepped for days in advance on the heels of buzz-building invites sent to invited media a week or so in advance. Not by having the CEOs of partners their working with get all loose-lipped on cable TV.
But every so often there's a guy like Terry who just can't follow the game plan and keep the cat in the bag where Steve Jobs wants it kept. Here's the choicest of Terry's comments from CNBC today:
Yeah, Very exciting. Yes, they'll make their announcement tomorrow on this one. We have worked with Apple for quite a while. And the Tablet is going to be based on the iPhone operating system and so it will be transferable. So what you are going to be able to do now is we have a consortium of e-books. And we have 95% of all our materials that are in e-book format. So now with the tablet you're going to open up the higher education market, the professional market. The tablet is going to be just really terrific.
Oops. Click to watch the video.
Looks like Mr McGraw will be getting coal in his stocking from Steve-O this Xmas.
And as a bonus, if you watch the video until the very end you get to see the interviewer talk about smelling her textbooks! Seriously, we couldn't make this stuff up, folks.
