If you?re a guy or a girl (um, right ? who isn't?), chances are, you?re probably a fan of either Victoria's Secret or Project Runway ? and maybe for very different reasons. (But hey, I?m not judging?) If you?re also an LG fan to boot, you might notice a new Rumor 2 ad starting today that features the former VS angel/Runway celeb Heidi Klum.

LG Mobile Phones just signed the German über model to collaborate on projects for the newly minted, QWERTastic handset. In addition to starring in related webisodes, Klum designed five custom backplates and skins ? including a limited-edition plate with a short run of just 500.

This latest move by LG just proves its fashion cred yet again. The handset manufacturer's long-running relationship with Christian Siriano resulted in the designer spotlighting the LG Lotus in two separate Fashion Week creations (a scarf in 2008 and a vest in 2009). Now, with Klum on board, the company seems to be going for 'the sexy? as well as style with the Rumor 2.

Check out the print ad below, which interestingly seems to feature Klum even more than the phone itself. In fact, aside from the silhouetted shots, I actually couldn't spot the device at first. Can you?