The LG Watch Urbane is one of the most premium Android Wear smartwatches to hit the market. It’s very similar to the LG G Watch R but with a more stylish or masculine appearance than the G Watch R. in fact, all the specs are the same, the software is the same. Although the Urbane is running in the most recent version of Android Wear out of the box.

But this is the box here and we can get our first look at the watch by sliding off both pieces of tape and pulling off the top of the box. At first glance, this is, hands down, one of the nicest smartwatches I’ve ever gotten my hands on and ever seen in person. The shiny silver really looks very premium, especially the way it’s poking its head out of the box here. We’ll take a closer look at this device here in a moment but besides the Urbane, we do have some accessories.

There’s a US wall wart included here in one of the compartments and we also have a micro USB charging cable accompanied by the 5-Pin charging dock. It’s the same dock as the G Watch R and it’s still not wireless. But it’s probably the next best thing I would say. There’s also a little Get Started Instructions packet made exclusively for the Urbane and it’ll just help you set up this device and look through all the functionality to help you maximize its potential.

But taking a closer look at the LG Watch Urbane, first of all, there’s a lot of plastic that needs to be removed before we can truly admire its appearance. Here we have it, the glossy, reflective silver frame, which looks really classy if I must say so myself. There’s one physical button on the side and then we have a leather strap that can be removed and replaced with a different strap of different materials. But this strap is made of genuine leather and it’s very stiff since it’s so brand new. It’ll definitely need to be worn in before it starts to feel very comfortable in the wrist. It does look good and there is a neat little stitching that gives this leather strap some extra character.

The software, like I mentioned earlier, is Android Wear but it’s the most recent version of Android Wear and it’s running build LJZ01H if that means anything to you. Some of the big improvements of this new version of Wear is improved gestures support so you can scroll through notifications by flicking your wrist, which I actually really love because I use my smartwatch the most when I’m on the go like driving the car for example. So obviously, I don’t want to use my phone and I don’t want to use my other hand so I can just easily flick through my notifications and still keep at least one hand on the wheel and it’s just really convenient when walking or on the go and maybe when I just don’t want to use my other hand for whatever reason. So I’m kind of glad they implemented this feature. If you don’t like it, you can just turn it off in the settings.

There is also Wi-Fi support so if you journey too far away from your phone, you can still get notifications through Wi-Fi, which is certainly pretty handy. You also have an app drawer and a content list, and Google Now.

But based off first impressions, the LG Watch Urbane appears to lean more towards the side of fashion rather than functionality. It kind of appears a little bit slow and unresponsive at times, I’ve already noticed that. It is something that I’ll have to look out more for my full review. The 1.3-inch P-OLED display is very vibrant though—it’s bright and certainly one of the nicer displays for a smartwatch so good job LG for including in a nice display here. But once again, the full metal body is really the star here as it looks elegant and expensive and it is flashy. This is a flashy smartwatch as it’s very big, especially for my small wrist. It’s a good size smartwatch that I would say is aimed for men who obviously have Android phones and love premium watches. So it kind of has a fairly small demographic compared to the Apple Watch, which has more customizable options and is made for the general public.

The LG Watch Urbane costs $349 for the silver or gold variant so it’s more pricy than other Android Wear devices that is for sure. But let me know what your thoughts are on this device. I’m going to start wearing this guy on a daily basis and report back to you in my full review.