The trade ban that the U.S. imposed on Huawei may have a major effect on Huawei's launch of its upcoming flagship smartphone.

The Huawei Mate 30 that's expected to be introduced next month cannot be sold with licensed Google apps and services. That's according to a Google spokesman speaking to Reuters, who added that the 90-day reprieve that Huawei was recently granted does not apply to new products.

This news means that while Huawei won't be able to use Google services and apps like Gmail, YouTube, and the Play Store on its Mate 30. Huawei could use the open source AOSP version of Android, but without Google apps that most Android users are accustomed to having, the Mate 30 could be a tough sell for some people.

"Huawei will continue to use the Android OS and ecosystem if the U.S. government allows us to do so," a Huawei spokesman said to Reuters. "Otherwise, we will continue to develop our own operating system and ecosystem."

It's expected that Huawei will officially introduce the Mate 30 on September 18. It's not yet known when the device could actually go on sale, though.

Ever since the U.S. government first introduced this Huawei trade ban earlier this year, we've known that the company could face a tough situation like this one that prevents it from using Google's licenses apps and services. We'll have to wait until the Mate 30's announcement before we know exactly what Huawei will do with this situation, like perhaps getting around the ban with some kind of exemption, but a lack of Google apps and services could definitely be an issue for the Mate 30's appeal to mainstream consumers if it launches in that state.