Rounding out Apple's big services day is Apple TV+ and Apple TV Channels.
First up, Apple TV+ is Apple's new subscription service for original video content. Apple plans to have a variety of content available on its new video streaming service, including a new drama called The Morning Show that'll star Reese Witherspoon, Jennifer Aniston, and Steve Carell. Apple also teased a kids show from Sesame Workshop that'll help kids learn to code. Oprah Winfrey says that she'll have two documentaries on Apple TV+, too.
Other celebrities working on content for Apple TV+ include Steven Spielberg, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu, and Kumail Nanjiani.
Apple TV+ content will be ad-free and available in more than 100 countries. Apple isn't talking pricing just yet, but it says it'll launch Apple TV+ this fall. The Apple TV+ service will be available in the new Apple TV app on iOS, Apple TV, and Mac devices as well as the new Apple TV app for smart TVs from Samsung, LG, Sony, and Vizio. The new Apple TV app will be available on Roku and Amazon Fire TV devices, too, which is a big deal since it'll be the first time that you'll be able to access Apple content on a non-Apple streaming box.
Apple TV+ is coming this fall. Pricing hasn't been announced.
Apple also announced Apple TV Channels today. This service will let you subscribe to premium channels like HBO, Showtime, Starz, CBS All Access, Noggin, Epix, and more à la carte and watch them all in the Apple TV app. The goal is to make it easier for you to view something to watch without having to jump between several different apps on your TV. Show will be available for offline viewing, will be on-demand, and will be ad-free.
Apple TV Channels will launch in May 2019.