Instagram already supports shopping in its app, but today the social network is making it even easier to buy products while you're scrolling through your feed.
Instagram now offers checkout in its app, meaning that you can view and purchase products without leaving the app. After seeing a product you're interested in, you can view the description, select your size and color if applicable, and pay for your order, all inside the Instagram app. You'll get shipment and delivery notifications from the Instagram app, too.
Checkout on Instagram is currently in a closed beta for businesses and is available to consumers in the U.S. Some of the businesses that offer the Checkout on Instagram feature include Adidas, Burberry, H&M, Kylie Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, Warby Parker, and Zara. Instagram says more brands will be added soon.
Instagram users have been able to buy products in the app for a while now, but previously they'd have to move to the web in order to complete their purchase. This new Checkout on Instagram feature makes buying things through Instagram a smoother and better-looking experience. And since you'll get shipment and delivery alerts from Instagram, too, the app offers a complete buying experience.
