Despite the fact that HTC is a big name in the mobile space, the company has so far stayed out of the mobile VR game that’s currently occupied by the likes of Google and Samsung. That’s going to change soon, though.

HTC is prepping a new mobile VR product, HTC CFO Chia-lin Chang has told CNET. “We have a good plan in terms of combining mobility and VR,” the exec said, adding that we’ll see that plan unfold “in the coming months” and that the device will launch before the end of 2017.

Chang didn’t give many details about HTC’s new mobile VR product, only saying that the device will be compatible with the HTC U Ultra and promising that “it’s not a phone slapped onto a headset.” 

Right now, the biggest competitors in the mobile VR space are Google with its Daydream View headset and Samsung with its Gear VR. While those are two major companies, the mobile VR market is still young. HTC’s Vive is a huge part of the high-end VR market, so HTC could use what it’s learned from the Vive and snap up a major part of the mobile VR market. We’ll just have to wait and see what HTC is cooking up.