If the Rumor Mill is right, then next week Apple is going to announce a new iPhone. But it won’t be a flagship model, despite having plenty of noteworthy features that Apple initially introduced in its flagship in previous years. No, to get to the Big Deal, you’ll have to wait until later this year, probably in September, when Apple’s expected to launch the iPhone 7 and iPhone 7 Plus.

When that time comes, it means that it will have been a year since Apple released its last flagship phones, the iPhone 6s/6s Plus, which is par for the course. Apple has been on a yearly refresh routine for years now, to which pretty much every other smartphone company has followed suit. It might have been a major deal back in the day, when two-year contracts were still the go-to option for most wireless carrier subscribers, but now that those are basically going the way of the dodo, switching phones every year (or even sooner) isn’t all that hard to accomplish, even doing it directly from the carrier.

Like most of the people I know, I upgrade my phone at least once a year. I use a lot of different devices over those 12 months, but only one is typically my daily driver, and I usually replace it, because I want the new and shiny, 12 months after I bought it. It’s not like the phone manufacturers aren’t trying to make that reality happen, either. Each new device offers something, be it software- or hardware-related, that’s supposed to sway a potential buyer in forking over their hard-earned cash.

It typically works for me, even when it’s not immediately apparent. With the iPhone 6s and its improved camera, and features like Live Photos, I wasn’t immediately swayed by last year’s refresh — until I finally started using Live Photos more and more. I still don’t use 3D Touch barely ever, but Live Photos are pretty awesome ways for me to look at events with my daughters, so the upgrade was worth it in the end.

This year probably won’t be any different, and I’ll probably upgrade yet again. But, I recently discovered that at least one of my friends doesn’t upgrade every year, despite having reasons to.

A couple of days ago I was speaking to him, and he told me that he upgraded to the iPhone 6s just a couple of months ago, after finally deciding to ditch his old phone. Without thinking, I said that it makes sense to wait, because the jump to the iPhone 6s from the iPhone 6 wasn’t that big, so weighing that upgrade decision probably took some time.

And then he tells me he actually upgraded from the iPhone 5s. He went on to tell me that he only upgrades to the “S” variants, because he likes to wait for the “upgraded model.” Which, sure, makes sense, because the “S” variant is typically an upgraded version of whatever came before it, rocking the features that were initially introduced in the previous model, but made better in some way — and featuring even more new things.

But to wait that long? I had to ask if it was simply because he had been upgrading in that fashion, every two years, for so long that he just stuck to the routine, not even really thinking about it. But he said he just prefers that particular model of iPhone, and that upgrading every year just doesn’t make any sense.

Of course, the same can be said for the non-“S” variant, waiting until the phone after that “S” model launches to get the upgraded version of that phone. Instead of upgrading to the iPhone 7s in 2017, how about just waiting for the iPhone 8 in 2018? Or just waiting for the HTC 11? Or the Samsung Galaxy S9?

For me, as a fan of technology, I’ve always looked at it one way: If I’m always waiting to get the next best thing, I’ll always be waiting and never actually use anything.

What about you? Do you only upgrade your phone every other year, or do you make the jump every 12 months (or so)? Let me know!