One day after news broke that Lenovo would be phasing out the Motorola brand name, Moto has taken to its official blog to shed more light on the matter.
Motorola says that the “Motorola Mobility isn’t going anywhere,” adding that last August, it assumed a more central role in Lenovo’s smartphone business. However, Lenovo and Motorola have made the decision to focus its marketing muscle on “Moto” and “Vibe” as its hero smartphone brands around the globe. Motorola adds that it’ll now “use the Lenovo brand to the fullest,” saying that the name was recently recognized as a top 100 global brand by Interbrand.
All of this doesn’t mean that the Motorola brand will totally disappear, the company promises. The Motorola name will appear on packaging and other areas. In the future, though, we’ll see more “Moto” and “Vibe” branding, with the Lenovo name tying it all together.
So it sounds like while the Motorola name won’t totally disappear, it’ll mostly be limited to packaging in the future. We haven’t really seen the full Motorola name used a ton lately, with the company referring to most of its devices simply as “Moto X” or “Moto 360” rather than “Motorola Moto X” or “Motorola Moto 360.” And so because the Motorola name is still going to be used on packaging, it sounds like things aren’t going to be hugely different going forward. You just may see a “Lenovo” name on your next Moto phone along with Motorola’s well-known batwing logo.