The day that the Apple Watch starts landing on people’s wrists, news breaks that Google’s not quite done with Glass, its first wearable effort. There’s no denying that Glass didn’t initially take right off, but then there’s also no denying that Glass wasn’t really ever meant for the general consumer. Sure, it made the news cycles, and yes, consumers could buy it, but it was always a development kit of sorts.
I’m not sure if it’s a coincidence of the timing or anything, I’m sure it is, but in any event it got me thinking about the next iteration of the Glass project. There’s a real possibility that it’s going to be something quite different than what we saw with the Explorer, especially with Tony Fadell at the front of the project. Glass could get debuted and be something that people actually think is not only fashionable, but also functional.
That’s a hard bit to sell, just as Apple is finding now with its Watch. Apple is selling the Watch as a fashion piece, but not because someone outside of Apple has deemed it as such. It’s because Apple has, and people are going to agree with that or they won’t. As is the case with pretty much everything out there, it’s all up to personal preference.
For instance, some people liked the original Glass wearable. Some people actually wanted to wear it. While others thought it was ridiculous, and many businesses outright banned the device, there were just as many (if not more) individuals who were willing to be stared at because they had a piece of technology on their face.
There is definitely some extra pressure for Glass to be even a tad bit more fashionable than Apple’s Watch, simply because of where it’s positioned. Someone can hide the Watch under their sleeve if they want, but something that’s right there, hugely prominent, is impossible to hide. So, Google has their work cut out for them.
And I realized I’m interested to see what happens with it.
I wasn’t a fan of the original Glass, but I’m honestly not that big of a fan of smartwatches, either. While I love sci-fi movies and the technology that’s in them, I realize at the same time that I don’t necessarily need it for my own life just yet. I’m accustomed to checking my phone for notifications, so adding to the noise just doesn’t make much sense to me.
But, on the flip-side of that coin, I know that I can be convinced, too, if a company tried hard enough. Apple was pretty close with the Watch, and I think if Google created a wearable that didn’t look so obnoxious, and had pieces of functionality that I looked forward to using every single day, well, I might jump on boar that bandwagon just to see where it headed.
The question I have for all of you, though, is what would you like to see Google do next with Glass? What do you think the company needs to do to make the wearable a viable product for the general consumer? And, if you picked up the original Explorer model, what would you like to see Google change in the new iteration? Let me know!