I'm not sure if you've heard, but Samsung's hosting a little get-together tonight in New York City to unveil its new Galaxy S IV smartphone. The company's been posting up teasers for the event  over the past several days, and it's even got some pretty big billboards teasing the unveiling in Times Square. LG has apparently decided to take advantage of Samsung's hype-building tactics to try and drum up some more interest in its own products, as the company today announced that it's now got its own Times Square billboards above Samsung's.

The LG ads poke a little fun at Samsung's own "Be Ready 4 The Next Galaxy" tagline in order to promote the Optimus G, featuring lines like "LG Optimus G is here 4 you now," "It'll take more than 4 to equal one Optimus G," and others. LG also points out in its announcement of the ads that LG Electronics has owned this billboard in Times Square for more than 20 years.

While LG's ads for the Optimus G are unlikely to deflate the hype surrounding the Galaxy S IV, they're still pretty clever, and they're certainly achieving their goal of getting people to talk more about both LG and the Optimus G. For those wondering why LG is advertising the Optimus G and not the newer Optimus G Pro in these ads, it's likely due to the fact that the G Pro isn't yet available here in the U.S., though LG has said that it's slated to arrive in North America sometime in the second quarter of 2013. What do you all make of LG's new Times Square ads? Do you think that installing these new ads was a smart move?

Via Engadget, Korea Newswire