The HTC M7 has been making fairly frequent appearances in the rumor mill since mid-December, but one detail about the device that hasn't been discussed all that much is its final retail name.  That changes today. A new tweet sent out by @evleaks, who has been responsible for a fair number of accurate reports in the past, claims that the M7 will simply be known as the "HTC One" once it hits store shelves. 

HTC originally introduced its "One" branding at Mobile World Congress 2012 with the One X, One S and One V models. The One branding serves as a way to identify HTC-made hardware, and the company said at its launch last year that One-branded products would offer an "amazing camera and authentic sound experience." Obviously the company would like to continue to use that brand that it's been building since MWC 2012, and since the M7 is meant to be HTC's new flagship device, simply calling it the "HTC One" could be a good way to continue to drive the One branding while identifying the M7 as an important product. It's also worth noting that at a recent company event, HTC Peter Chou was caught on video chanting "HTC M7!" followed by "HTC One!"

HTC has scheduled an event for Feb. 19, and it's widely expected that the M7 will make its official debut at the gathering. What do you all think of the name "HTC One?" Do you like the simplicity of it or would you choose something else?

Via @evleaks