If there is one thing all of our gadgets are spectacular at, it's keeping us up-to-date on quite literally everything: friends and family, local and world news, our favorite sports teams and, of course, the latest phone news and reviews. And with services like Google Now, which provide context aware information to users without any required interaction, staying up-to-date has never been quite so easy.
And neither has watching or keeping up with the Olympics. The London 2012 Olympic Games will kick-off in just over 14 days and this year, all of that sporting goodness will be available directly from your mobile device (assuming you carry a BlackBerry or an iOS or Android-powered device).
There are two official London 2012 applications presented by Samsung: London 2012 Join In App and London 2012 Results App. The Join In app is for people on-location, watching the events live; it helps them plan ahead and navigate from event to event. The Results App is exactly what the title indicates, a way for people following events to keep up with their favorite teams' progress and … well, results.
But applications like the official apps should come as no surprise. There will likely be hundreds of similar applications popping up left and right over the next two weeks. But the 2012 Olympic Games are unique in that there will be various streaming options where mobile users can watch the Games live from their mobile devices.
Yesterday, NBC announced two applications for iPad, iPhone and a select list of Android devices: NBC Olympics and NBC Olympics Live Extra. The NBC Olympics Live Extra application allows users to take advantage of over 3,500 hours of live streaming and on demand video coverage. All 32 sports, every competition and all 302 medal events will be live streamed. But there is one caveat. The Live Extra app requires a cable or satellite subscription to get full access. (There is a long list of supported providers.) The NBC Olympics app contains tons of additional content, such as bios and interviews with the athletes.
And just this morning, BBC announced an application of their own. The BBC Olympics app, which is only intended for iPhones and a select amount of Android handsets (read: not tablets), was made available today in the Apple App Store and Google Play Store. Much like its compatriots, the BBC Olympics app will allow users to stay up-to-date on all their favorite sports with schedules, standings, etc. And it will also offer live streaming of up to 24 simultaneous events.
(Take note, there are two versions of this application. One is by Media Applications Technologies for the BBC and the other is by BBC Worldwide Limited. Both are official and are by BBC. No scam here. But the latter is an international version, the one all of those stateside will need to download, while the former is specifically for UK residents.)
This marks the first year that tablets and smartphones – the perfect media consumption devices – have been given the proper attention prior to the games. This year, they have been recognized as viable platforms for delivering live streaming content to users and every single event can be watched via mobile if you're a paying subscriber of NBC. Even if you aren't you can still enjoy some live streaming content via BBC, and there is still a plethora of rich media available for Olympic followers to digest.
So the question stands: are you going to keep up and watch the London 2012 Olympic Games from your mobile device?
You better believe I will! I already have all of my respective devices loaded with the official applications. And I'm working on prying our Dish Network subscription credentials from my sister so I can get into the NBC application ahead of time. I don't know how closely I will follow the Games, but I will definitely be watching as much handball, table tennis, archery and badminton as possible. Oh, and soccer. Definitely soccer.
What about you, folks? Will you be using your mobile devices to track the progression of the Olympics? Will you be streaming from your mobile device? If so, do yourself a favor and remember to keep it connected to Wi-Fi, ladies and gents. You don't want to overages, now do you?