We heard that T-Mobile could begin branding their HSPA+ network as "America's Largest 4G Network," and now we've got evidence that that change is going into effect soon. The Magenta-obsessed folks over at TmoNews received the image you see above, showing off T-Mo's new 4G brochures. We still don't know exactly when the new advertising campaign is set to kick off, but considering that there's a new HSPA+ device with "4G" in its name coming on November 3rd, I'd say that Wednesday would be a safe bet.
T-Mobile has been saying that their HSPA+ network provides "4G speeds" for quite a while, but they've avoided straight up calling it 4G until now. Ever since news of the change came out, the Internet has been in a tizzy with arguments of whether or not T-Mobile's network can actually be called 4G. The International Telecommunications Union recently put their two cents in on just what 4G is, and they've decided that only WiMAX 2 and LTE-Advanced can actually be called true "4G." This means that according to the ITU, even Sprint, Verizon, and AT&T's WiMAX and LTE networks aren't 4G. Then again, the ITU also says that both EDGE and CDMA2000 (sans EV-DO) are 3G technologies, so perhaps this is all moot. Regardless of what the ITC thinks, it looks like T-Mobile is going ahead with their "America's Largest 4G Network" ad campaign, so it'll be interesting to see how Sprint and the other carriers react. Get your popcorn ready!