It's no secret that HTC has had trouble keeping up with the demand for devices like the DROID Incredible, and now they're doing something about it. The manufacturer announced today that they would be adding the Super LCD display to several of the phones in its roster, including the Desire and global Nexus One. HTC is touting the fact that SLCD has better battery performance than traditional LCD displays, as well as "an exceptional natural balanced color, clear contrast, broad viewing angles." HTC CEO Peter Chou explained the company's decision to use the SLCD technology:
"HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand. The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
Considering that shortages have hampered sales of some of their hottest devices, such as the Incredible, I'm sure HTC is excited to finally be able to kick production into high gear to meet demand. We've heard rumors that the company may be considering manufacturing their own screens at some point in the future, so I can only hope that those rumors come true so that we won't see such major shortages of HTC devices in the future. While the news that the shortages may be coming to an end is great, we're also reminded of the recent death of the Nexus One in the U.S., which is kind of a bummer. RIP, Nexus One.
HTC INTRODUCES SLCD DISPLAY
TECHNOLOGY TO ITS PORTFOLIO
New Displays to be integrated into HTC Desire and Nexus One
Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced color, clear contrast, broad viewing angles and improved power efficiency.
“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC?™ technology.
