From the original HTC EVO 4G announcement at CTIA in March, I've argued that Sprint needs a powerful ad campaign for the HTC EVO 4G.  Don't tell me how many people are using e-mail on vacation, or how many customers are using 4G in a taxi.  Instead, highlight the abilities of the phone.  Discuss the video chat capabilities.  Talk about 4G being fast, and highlight the Snapdragon processor.  From a consumer perspective, the EVO's capabilities are what will sell the device, not statistics or Dan Hesse's pearly whites.

Sprint's first EVO 4G commercial doesn't do that, but does do a decent job of talking about "firsts."  And honestly, considering the Pre commercials, it's a huge step forward.  Check out the video below, and let me know what you think!

Via BGR