Today Target launched a coupon program that will allow consumers to receive links to scannable coupons on their mobile devices. They have developed several ways to opt-in to the program, and all Target stores across the nation will be able to scan the coupons directly from people's phones at check-out. I'd wager that it's far more common to leave coupons or circulars at home than it is to leave your phone, and it seems as if Target is counting on it.
“At Target, we know that mobile phones are an integral part of our guests’ lives, and mobile coupons are just another way we’re providing convenient, on-the-go shopping solutions,” said Steve Eastman, president of Target.com.
I went to the site on my BlackBerry to try it out for myself (m.target.com) and was able to sign up for the program. The automated system told me that I would receive my first coupon within two weeks, so unfortunately I won't get to see first-hand what the scannable coupons look like until later.
For more information, see the press release below. Planning on shopping at Target more often? Leave your thoughts in the comments!
Target Launches First-Ever Scannable Mobile Coupon Program
MINNEAPOLIS (Wednesday, March 10, 2010) – Target is the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout.
“At Target, we know that mobile phones are an integral part of our guests’ lives, and mobile coupons are just another way we’re providing convenient, on-the-go shopping solutions,” said Steve Eastman, president of Target.com.
Guests can opt-in to the program on their PC at Target.com/mobile, on their phone at m.target.com or by texting COUPONS to 827438 (TARGET). After opt-in, guests receive a text message with a link to a mobile Web page that contains multiple offers, all accessible through a single barcode. Offers are single use and expire on the date listed.
Target’s point-of-sale scanning technology makes mobile coupons possible, and Target is the first major retailer with the ability to scan mobile barcodes in all of its stores. A leader in mobile retail, Target continues to offer innovative mobile solutions for guests. In addition to using the new mobile coupons, Target guests can access their Target Mobile GiftCards, view online assortments, check product availability and store locations, manage their Target gift registry and lists, browse the weekly ad, and receive text and e-mail notifications of great deals – all via their mobile phones.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week. Target Corporation news releases are available at www.target.com.
