Well, it seems like today is tragic scenario day. After writing up a post about a bloody, graphic video from Wales featuring the dangers of texting and driving, I get a lead on a new iPhone app for emergency situations.

If I had kids who wanted iPhones or iPod Touches, ICEBeacon would be the app that could convince me to get them. It’s an “in case of emergency” program that makes it simple to contact loved ones and provide vital information to first responders.

There’s a one-touch feature that sends four automated texts to predetermined contacts, and a profile page with name, picture ID, age, gender, blood type, allergy information, medical conditions and medications. Click-to-call links also include phone numbers for primary doctor, family contact and insurance provider.

Clearwave Mobile, the makers of ICEBeacon, have also submitted a GPS update for approval. This new feature will pinpoint the user’s location when the app gets activated and insert a link to the location in the four automated texts. 

While there may be plenty of emergency applications in the App Store, this one’s tough to beat for ease-of-use. And let’s face it — if you’re in a car accident or other dire circumstance, “simple” is exactly what you want. But even if you never use it, you can feel good knowing that a portion of your purchase price will go to a worthwhile cause. Twenty-five cents of every $2.99 download is donated to the American Red Cross.

For users without iPhones, there’s also a BlackBerry version (for 8900, Storm and Bold), and a Palm version is currently in development. The service works in BlackBerry markets covering 60 countries, and iPhone markets spanning 81 countries. Premium service works on any phone on any network. For more information, hit up this link or click here to go to the iPhone App Store.