My new favorite gadget, the EGO CUP from Funkwerk Americas, lets you convert your cup holder into a Bluetooth hands-free car kit with a sleek and inconspicuous design.

While I loved the ergonomic style, I was a little concerned that no one would be able to hear me since every other device I have tested has either been an earpiece or clipped to the visor. I was pleasantly surprised. The EGO CUP is a simple plug-n-play solution with great call quality, especially given the distance in my car from the driver's seat to the microphone.

With other car kits, like the Parrott Mini, which has very clear call quality, I would have to remember to charge it in the house or leave an ugly, obtrusive cord hanging down while I drove. The EGO CUP is compliant with all hands-free laws, including California, which officially goes hands-free this summer.

In addition to the savvy and minimalist design, the EGO CUP supports mobile device based commands, such as voice dialing on my Blackberry 8800, allows for up to 8 different Bluetooth pairings, features a built-in loudspeaker, noise & echo cancelling technology and comes with a 2 year warranty.

For those not in a hurry to go hands-free, the EGO CUP FM, which features Caller ID and an FM Transmitter, is due out this summer. EGO CUP is currently available for $111 USD.