Fad diets don't die, they just re-incarnate themselves in new costumes. But obesity is a problem in America, and if you believe the press release I got this morning on behalf of Sensei, it's a $75 billion problem that's weighing down our health care system (pun intended, believe you me).
Sensei's aiming to put our collective obsession with mobile phones to some weight-watching good use with the introduction of Sensei For Weight Loss, a "Personal Digital Coach" you can install and run on your cellie - if you're a Sprint or AT&T customer, that is. The program combines a Website where users enter desired weight, eating and exercise habits and other personal information with a mobile alert system that aims to keep you on track whether you're eating out, cooking at home, or scarfing fries in the car.
According to Sensei's PR folk, "The program follows a holistic approach to weight loss and management, delivering customized meal recommendations, weekly shopping lists, fitness information and motivational messages to a user's mobile phone display or personal Web page ? prompting consumers at point-of-decision moments to make healthier choices."
Losing weight ain't cheap, though - Sensei For Weight Loss' "Introductory Offer" will run you $5.75 per week for full Web and mobile access.
Learn more at Sensei.
