LAS VEGAS, NV and BASKING RIDGE, NJ ? Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc. (NYSE: HET), announced that beginning today video content from the 2006 World Series of Poker No-Limit Hold?em World Championship will appear exclusively on V CAST from Verizon Wireless.
?Having event highlights streamed through V CAST is part of our global distribution strategy,? said World Series of Poker Commissioner Jeffrey Pollack. ?The world has gone mobile and our video content is now part of the mix.?
Two World Series of Poker videos are being broadcast daily starting today on V CAST in the Sports channel. The video will include action from the World Series of Poker tournament floor, interviews with top poker professionals and updates on current leaders. Content is provided courtesy of AOL and Card Player magazine and published by Glu Mobile through its multi-year, worldwide alliance with Harrah's.
?We set out in our partnership with the World Series of Poker to provide fans with the most authentic experience available for the mobile phone,? said Jill Braff, general manager of the Americas, Glu Mobile. ?For the first time on mobile phones, poker fans will be able to get an inside look at the Main Event as it happens, giving them the latest on the action at the tables.?
At the conclusion of the World Championship final table, which begins on August 10, a package of video highlights will be featured on the V CAST Sports channel. To get V CAST, Verizon Wireless customers can equip their V CAST-enabled phones with a V CAST VPak subscription for $15.00 monthly access added to their Verizon Wireless calling plan. The subscription includes unlimited basic video ? including video from the 2006 World Series of Poker No-Limit Hold?em World Championship ? but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST video.
In addition to V CAST, daily video updates from the World Series of Poker will appear on AOL, worldseriesofpoker.com and cardplayer.com. The final table of the Main Event will also be broadcast on live pay-per-view on ESPN for the first time in history.
The World Series of Poker video on V CAST is the latest addition to the mobile content developed and published by Glu. World Series of Poker Texas Hold?em, World Series of Poker Player Advisor, as well as wallpapers based on the brand will be available beginning in mid-August.
