LAS VEGAS and BEDMINSTER, NJ ? From CTIA Wireless 2006, Verizon Wireless, the nation's leader in delivering wireless entertainment programming, announced today a new interactive multimedia experience for fans of ?The O.C.,? the Warner Bros. Television's hit series which airs on FOX (Thursdays 9:00 p.m. ? 10:00 p.m. ET/PT). Verizon Wireless customers are now able to exclusively experience the launch of a new wireless series, called Atomic County, based on ?The O.C.? on V CAST, plus get insider video clips, ring tones, ring back tones, wallpaper and more. Fans don't have to wait for Thursday night to immerse themselves in all the heart-stopping drama from the gang from Orange County. Verizon Wireless V CAST customers can watch on their wireless phones, even on-the-go, as their favorite characters ? Marissa, Ryan, Seth and Summer ? tackle relationships, parents, parties and high school.
John Stratton, vice president and chief marketing officer for Verizon Wireless, said, ?This agreement with the Warner Bros. Television Group and FOX goes beyond video content. It is about creating a multimedia, interactive engagement with the audience. Actually, the entire investment in V CAST ? and this platform that took us two years to build ? is based on the concept of creating a 360 degree, fully immersive multimedia experience for our customers. For the fan, this means surrounding himself with the show and creating a great experience.?
Lisa Gregorian, executive vice president of worldwide marketing at Warner Bros. Television Group, said ?We are incredibly excited about being able to bring fans of ?The O.C.? a whole new series which will extend beyond the television and onto V CAST. We believe that not only Atomic County, but all the great clips and games and ring tones, many previously only available to O.C. Insiders, will offer terrific exposure for the series and, more importantly, a rich experience for the fan.?
?The O.C.? on V CAST ? Original Programming, Recaps and Previews
Verizon Wireless is launching a new program for fans of ?The O.C.? based on Seth Cohen's own comic, Atomic County. The show will be a series of original two-minute animated shorts that will be available exclusively on V CAST. The series makes its debut later this month and will feature 14 original shorts.
In addition to checking out what's happening with Atomic County, die-hard fans can watch O.C. Insider Clips on their V CAST-enabled phones. V CAST customers that have always dreamed of being a part of the gang in Orange County can catch all the behind-the-scenes bloopers, outtakes, interviews and fashion tips directly from the show's cast and crew members. And for those fans that can't wait a full week to witness Julie's latest scandal or Ryan's next fight, the upcoming episode's trailer is also available on V CAST-enabled phones.
V CAST from Verizon Wireless allows customers to view video clips from the hottest names in entertainment, news and sports, plus download music over their air onto their phones. V CAST is currently available to more than 150 million Americans.
?The O.C.? Ring Tones, Ring Back Tones, Wallpaper, Games and More
Verizon Wireless offers fans the ability to surround themselves with the specific content from ?The O.C.? Customers will be able to download ?The O.C.?-themed ring tones, ring back tones and wallpaper directly on to their Get It Now®-enabled phones to enhance and extend the show's experience beyond Thursday nights. Later this year, Verizon Wireless also will have an exclusive preview of the new wireless game based on ?The O.C.?
Pricing
To get V CAST from Verizon Wireless, customers simply equip their V CAST-enabled phones with a V CAST VPak subscription for $15.00 monthly access added to their Verizon Wireless calling plan. Unlimited basic video clips are included, but application download fees apply for 3D games, music and premium video. For more information, visit getvcast.com.
?The O.C.?-themed ring tones, ring back tones, wallpaper and games are located in the Get It Now virtual store. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.
