El Paso, Texas & Las Cruces, New Mexico - January 30, 2006 ? Imagine wireless service with no annual contracts, no credit checks and the ability to talk as long as you want, for one, low, flat monthly rate. Introducing Cricket, a high-quality, affordable and predictable unlimited mobile phone service entering the Paso del Norte region tomorrow.
Cricket® service will "kick-off" in the Paso del Norte Region tomorrow, January 31, with the opening of two retail stores in El Paso at 9801 Gateway West (I-10 and McRae), and at Fox Plaza, 5579 Alameda and approximately 50 indirect retailers including 21 premier dealers throughout the Paso del Norte region. To celebrate, the week is jam-packed with fun-filled Cricket-sponsored events for every age.
"We are thrilled to bring Cricket service to the Paso del Norte region," said Edye Popke, area general manager for Albuquerque, Tucson, El Paso, & Las Cruces. "We've planned an exciting kick-off week and the community is invited to participate. We?re a different kind of wireless company since we offer flat-rate, unlimited plans with no annual contracts required. And with calls to Mexico priced as low as four cents a minute, we?re ready to offer El Paso and Las Cruces residents an affordable, high-quality alternative to meet their wireless needs."
To celebrate the kick-off, Cricketinis, will be the featured drink at many events throughout the week. The Cricketinis were created by Eddie Maese and Adrian Garcia, bartenders at the K Bar, 2609 N. Mesa. The recipe was featured in the El Paso Times on January 14, 2006. The Cricketini is available as non-alcoholic or as an adult beverage.
"Getting involved in the communities that we serve is extremely important to Cricket. Our fun-filled, jam-packed week of events was planned to meet and greet the great residents of the Paso del Norte Region," said Popke. "Join us for unlimited hot-air balloon rides, the Mariachi Battle of the Bands, Strikes for Tikes and more. We?re ready to begin serving our community!"
Offering A Full Suite of Wireless Services for the Paso del Norte Region
As the pioneer of unlimited anytime minutes with no annual contracts required, Cricket is not a traditional wireless company since it offers an affordable alternative for those individuals and businesses looking for affordable, flat-rate wireless services. With a Cricket phone, Paso del Norte residents can make and receive their calls within their calling area without worrying about an expensive bill at the end of the month. Cricket offers service at a price that is competitive to that of a traditional home phone, but with Cricket, the customer gains the added benefit of mobility. As part of its unlimited wireless plans, Cricket offers picture messaging, unlimited text messaging and AOL® Instant Messenger™, plus calling features including voicemail, caller ID and call waiting.
In addition to offering unlimited local and long distance wireless voice services over its own high-quality CDMA 1X network, Cricket offers a variety of add-on services for customers including a Travel TimeTM roaming option for customers who wish to use their phone outside their calling area, as well as Cricket ClicksTM ? Cricket's data service, which includes downloadable games, ringtones, wallpapers, information services and more. Cricket customers also have the option of placing international long distance (ILD) calls to more than 100 countries, including Mexico.
