Whether you’re an Android fan or just someone who’s always valued a good fan for a good price, the Moto X has always been on the radar. The past two years of the X have been phenomenal, except for a few key areas like the camera. The all-new Moto X Pure or Style (depending on where you live) may be the phone to solve almost all things. So let’s go ahead and dive into the brand new Moto X Pure (or Style).

First off, Motorola has sort of gone in reverse in packaging sizes. While I must say the box looks and feels good, it’s quite massive compared to its last iteration. Just looking at it from an environmental standpoint here. But once you crack open into its shrink wrap, you can lift the lid and there it lies: the new Moto X that I personally designed lying face down. Looks like Motorola wants you to appreciate your hard work in designing the phone rather than a blank and black screen.

On the right side, we see a Moto cover that is on top of this clear bumper case. And while it’s nice to have, it’s rather flimsy and sort of cheap feeling. But again, it’s nice of them to throw this in. beneath that is the charger, which is their Turbo Charger. Interestingly, it’s not a 2-piece set. It’s just a brick with a cord attached to it. Why Motorola, why?

On the opposite side and beneath the Moto X, lies a pamphlet full of reading materials and a SIM eject tool which will come in handy due to the amazing ability of this phone working on all bands, GSM or CDMA here in the States and abroad.

Now back to the Moto X. over the past three generations, the Moto X has changed the most out of any other flagships. The first gen was 4.7 inches, the second 5.2 inches, and now, we hold a healthy 5.7 inches. The change is drastic. But thankfully, it’s not become a monster like the Nexus 6. Its closest companion and probably its biggest competitor is this—the OnePlus 2. The builds on the devices are closer than we think. And the OnePlus 2 now has available swap covers. But you can always slap a Slickwraps skin like the special edition carbon fiber.

It’s also its closest competitor on price. But the Moto X makes a very compelling sale. Now with a Quad HD LCD panel, a 6-core Snapdragon 808 processor, 3GB of RAM, an all-new 21MP camera and thankfully, a micro SD card slot. The 3^rd generation Moto X is actually the first phone to have that option. And with the endless customization options available with Moto Maker, you can really spec and design your device like I have here. You can see that I went with the walnut wood backing with grey metallic trims.

Once you’ve booted up here with the Moto X, we are presented with a nearly stock form of Android 5.1.1 Lollipop with the slightest customization from Motorola. I’m talking about Moto Display, Moto Actions, Moto Voice, and Moto Assist. But I’ll definitely cover these more in future videos. But for my first impressions here, the Moto X is silky smooth, as expected. We’ll definitely keep an eye out for battery life due to the switch to LCD panel but also the 21MP camera. My first photos so far are looking good. I’ll definitely keep you updated on that as well. But in the meantime, check out our other videos on the Moto X Pure or Play or whatever this thing is called in your area or neck of the woods.