Instagram is rolling out more ways to get you to buy stuff in its app.
Instagram says that it's rolling out its Shopping in Stories feature globally and expanding it to businesses in 46 countries. With this feature, an Instagram business can highlight a product in its Stories and let you tap it to see the product in more detail and even buy it if you'd like.
Additionally, a new Shopping channel is rolling out in the Explore tab of the Instagram app. Just tap on the "Shopping" channel when you're in your Explore tab and all that you'll see are shopping posts from brands that you already follow and brands that Instagram thinks that you may like.
The Shopping channel in Explore will begin rolling out today and be available globally in the coming weeks.
