The wireless market is massive, spanning the entire globe and consisting of giant companies that rake in a ton of money on a regular basis because of the products they launch. Smartphone manufacturers are in a constant race against their competitors, trying to make a lasting footprint in regions across the world. Some have an easier time than others.

And all of them want a presence in the wireless market in the United States.

Making that happen is harder than it looks. It isn’t just about launching a phone and hoping for the best. It isn’t just about offering up a great handset, either. Just look at OnePlus, which has been making solid smartphones for quite some time now, but it isn’t anywhere close to having the presence in the U.S. that it would like.

And it isn’t just about getting a deal with a wireless carrier, either — even if this is a basic requirement. Essential, the company that launched the Essential Phone in partnership with Sprint last year, didn’t have a great first year on the market.

It takes a lot of planning and multiple steps. And sometimes it doesn’t work out.

But Xiaomi knows all that, and still the company has confirmed recently that it will be trying to enter the U.S. smartphone market as early as the end of this year, or by early next. The company didn’t divulge any of its plans, but that is the direction they are working towards.

Getting on a wireless carrier here, and it being one of the major four networks, is imperative if Xiaomi wants a chance at competing. And honestly while one is great, it should be more than that. All of them would be the best possible scenario, even if that might be difficult to achieve.

Going up the leaders in the market just looks nearly impossible, too. Especially for a company that would basically have no brand recognition here at all. Would a person walking into a wireless carrier retail store really opt for a Xiaomi-branded smartphone instead of one offered by Samsung, or LG, or Motorola? Sony would probably raise a case that fighting against the giants, even as a recognized giant in its own right, doesn’t always pan out as they might expect.

So, I can’t help but be curious. If Xiaomi does enter the United States smartphone market, is this something you’d jump at the chance to adopt? Would you buy a Xiaomi smartphone instead of a Galaxy S9, or LG G7 (if that’s what they end up calling it)? Let me know!