Remember that rumor that said that Google would be adding a new ad-blocker to Chrome to filter out bad ads? Well, it turns out that the rumor was right.
Google announced today that starting in early 2018, Chrome will stop showing ads on websites that aren’t compliant with the Better Ads Standards determined by the Coalition for Better Ads group. Google also confirmed that even its own ads will be blocked on a site if that site isn’t compliant.
Meanwhile, a new report says that Google will give publishers at least six months to prepare for the new Chrome ad blocker. That’s according to the Wall Street Journal, whose sources explain that Google will offer an “Ad Experience Reports” tool that will alert publishers to so-called “bad ads” on their website and tell them how to fix the issue.
Many websites across the web depend on advertising to keep their lights on, and so it’s good to hear that Google will give publishers plenty of time to make sure that their sites and the ads on them are compliant with the Better Ads Standards. While this new ad blocker will only be built into Chrome, Google’s browser is one of the most popular browsers around, so it’s a good idea for publishers to utilize Google’s ad-testing tool whenever its released.
Do you use Google Chrome or do you prefer another web browser?