Amazon’s army of Alexa devices is growing today with the introduction of the Echo Look.
The Echo Look is a fashion-focused device, offering the ability to take full-length photos and video of you so that you can get a better look at your outfit. The device will use a background blur to help you stand out in your photos.
Echo Look also offers a feature called Style Check that’ll analyze your outfit based on machine learning algorithms and advice from fashion specialists. With this feature, you submit photos of two different outfits and Echo Look will compare them based on fit, look, and current trends. Amazon says that Echo Look’s advice will improve over time based on your feedback and advice from Amazon’s fashion specialists.
Amazon has crafted an Echo Look companion app to let you view your photos and videos, create a personal lookbook, browse your outfits, and more.
Like the regular Echo, the new Echo Look can read you the weather, your schedule, and the news, and it can also play music and set alarms.
Amazon’s Echo Look is selling for $199.99, but you’ll need an invitation from Amazon before you can buy one. You can request an invitation on the Echo Look’s product page.
The Echo Look isn’t going to be for everyone, because not everyone cares all that much about fashion, and even some of those folks that do will probably be fine using a mirror to critique their outfit. For people that are into fashion, though, the Echo Look could be a nice little addition to their bedroom that can help you take photos and videos of your outfits and also serve as an assistant that can play music, answer your questions, tell you the weather, and more.
