Remember when AT&T launched DirecTV Now and touted its limited time deal that offered the $60 per month package for $35? At the time, AT&T didn’t say when that deal would expire, but now we know.

AT&T has revealed that its introductory DirecTV Now deal will end on January 9, 2017. The deal will get you the “Go Big” package with 100 channels for $35 per month, down from its regular price of $60 per month.

AT&T has said that customers that sign up for this introductory deal can keep it for as long as they keep the service.

If you’re looking for a new television streaming service, this DirecTV Now deal certainly seems like it’s worth a look. Not only are you getting 100 channels to watch, but you’re getting them for nearly half their normal price. It’s also worth noting that DirecTV Now is currently offering a seven-day free trial to new users, so you can give the service a try for one week before committing and still have time to sign up for this deal.

Have you tried DirecTV Now? If not, does this deal have you thinking about giving it a shot?