Some advertisements are better than others, and like many things the efficacy of an ad really comes down to the individual watching it. Some ads want to focus on being mysterious, or something like that, where you'll spend 25 seconds watching an animal doing something, and suddenly the final five seconds of the ad are about buying a car. Those types of ads are all over the place, and some work better than others.
Apple has an ad about balloons -- except the ad really isn't about balloons. Yes, the majority of the running time shows real balloons floating out there in the world, but the ad itself is for Effects within iMessages -- where one of them allows you to fill the screen with balloons floating away.
I've seen so many ads for the Pixel phones recently, because Hulu wants to shove them into my eyeballs at every opportunity, and I can't get them out of my head at this point. That search bar, which has some kind of video playing in it, like people jumping rope, or dogs, or bikes, and the bar morphs into a phone.
And then there are the ads that actually go out of their way, in comparison, to show the product they're trying to sell.
I recently saw an ad for Verizon, where the focus is on the Moto Z Droid's Moto Mods, the Big Red carrier's latest exclusive from the Lenovo-owned Motorola. The ad could easily sell the phone itself, but instead it tries very hard to sell the modular accessories for the flagship devices.
"Transform your phone in a snap," and we get to see Mods like the JBL speaker, the external battery, the Hasselblad True Zoom camera, and even the projector. The first thing I noticed about the part that includes the projector? That image on the rock is ridiculously good, and I know that doesn't represent real life.
But! The ad itself is actually pretty good in its scope and effort. Verizon is selling its exclusive Moto Z Droid lineup, sure, but part of that is the Moto Mod support. And let's be real here, the Moto Mod support is one of the more interesting parts of the phone.
The ad is meant to mimic real-world situations, where you can just pop a modular accessory onto your phone and be ready for what's next. Need a projector for an impromptu visit out into the desert? Covered. Need a camera with 10x optical zoom and the Hasselblad brand? Done.
The ad shows what it's meant to show and there isn't any mystery there, which is good. Straight to the point and what not. And it did get me curious: If you picked up a Moto Z Droid or Moto Z Force Droid, did you do so with the specific intent of using the Moto Mods? Do you actually use them? Did you buy the $299 projector or $299 Hasselblad camera mod? Let me know!