Following the recall of the Galaxy Note 7, Samsung’s newest flagship phablet, a report surfaced that seemed to shed some light on what Samsung executives might have been thinking. Based on that report, Samsung rushed through the process of getting the Galaxy Note 7 out into the real world, of which some units included a faulty battery under the hood. The reason?

The “boring” iPhone 7.

Samsung wanted to be on the market, with the genuinely eye-catching and features-packed Galaxy Note 7 before Apple got its own new flagship out into the real world. Samsung and Apple have been direct competitors for a long time now, so if that report is true, it wouldn’t be all that surprising.

Samsung would have seen this year, and its Galaxy Note 7, its biggest push against Apple to this point. Samsung sells plenty of handsets all across the globe, but Apple is still Apple, and if the company was going to essentially “take this year off,” and launch a boring iPhone 7, well, Samsung would be silly not to capitalize, right?

For better or worse, the Galaxy Note 7 launched with a rumored rushed process behind-the-scenes. Some might say better, because the Galaxy Note 7 earned almost global praise for its design, features, and camera. The Galaxy Note 7 earned those positive reviews, and Samsung should be, in all honesty, happy with the handset they launched.

And others would say that a recall of that size, and with that much publicity, well, there might not be any coming back from that for the Galaxy Note 7.

So it’s probably not at all surprising that Galaxy S8 rumors started to pick up steam after the recall was made official. And, soon enough, word on the street was that Samsung was working diligently to try and get the new smartphones out in the market as soon as possible. Maybe even sooner than we normally expect them to arrive.

I can’t help but think that’s a bad idea, especially if that aforementioned report, where a rushed process led to the issues with the Galaxy Note 7, is true. It would certainly make sense that Samsung would want to take some of the attention off the Galaxy Note 7, and as soon as possible, but ultimately the company should be focused on replacing units right now, and showing that the new handsets, which have replaced faulty units, are safe.

Samsung should not rush into the Galaxy S8 variants at all. It’s already October and talk about Samsung’s “exploding phone” is already starting to dwindle, just weeks after the issue really flared up. By the time 2017 rolls around, Samsung won’t be the top of the news cycle anymore, and neither will faulty Galaxy Note 7 units.

(Unleash the replacement units continue to be an issue for some owners.)

Rushing into the Galaxy S8 won’t help anything. It can, however, potentially make things a lot worse. Just imagine, for a second, that Samsung rushes through the process putting together and launching the Galaxy S8 and the handset has the same faulty battery issue the Galaxy Note 8 did. Or, worse, has some other major issue that forces Samsung to take drastic actions with yet another flagship smartphone.

Samsung should be doing anything and everything in its power to make sure that there are no issues, especially major issues, that can harm the Galaxy S8 when it launches to the public. It’s not possible to make the device perfect, because it’s technology we’re working with here, but keep trying to get it as close as possible.

Rushing should not be part of the conversation at all. Even if the Galaxy Note 7 hadn’t suffered a major recall, Samsung should follow its own yearly refresh cycle, make sure all the boxes are ticked, and then launch another eye-catching flagship.

I honestly hope Samsung is taking its time, dotting all the i’s and crossing all the t’s this time around. Based on how great the Galaxy Note 7 is, and the features that are baked into it, and whatever new things Samsung has been working on with Android 7.0, I’m definitely looking forward to seeing what the Galaxy S8 flagships in 2017 have to offer.

Let’s just hope it doesn’t offer more exploding phones.